Whitney Rowell

Entrepreneur

Whitney Rowell is the Founder & CEO of Miracle Mama™, a modern wellness brand on a mission to give mamas everywhere a boost — starting with its hero product, Miracle Milkookies®. After navigating her own postpartum challenges, Whitney baked her first batch of lactation cookies in her kitchen. What began as a grassroots solution to support milk supply has grown into a nationally loved brand, helping hundreds of thousands of moms feel nourished and supported.

A wife and mom of four girls, Whitney lives in Dallas, where she leads Miracle Mama’s brand strategy, product innovation, and community growth. She is also the host of the Miracle Mama Podcast, where she shares conversations with inspiring thought leaders, healthcare providers, and fellow moms. Beyond Miracle Mama, Whitney founded Collective Thirty One, an invite-only network for female founders. Her work and businesses have been featured in Inc. Magazine, The Dallas Morning News, PaperCity Magazine, Good Morning Texas, D CEO, and D Magazine.