Whitney Rowell

Founder & CEO, Miracle Mama

Whitney Rowell is the Founder & CEO of Miracle Mama™, a women's wellness brand built around every season of a woman's life. It started with its hero product, Miracle Milkookies®. After her own postpartum challenges, Whitney baked her first batch of lactation cookies in her kitchen. That grassroots fix for milk supply has grown into a nationally loved brand that has helped hundreds of thousands of moms feel nourished and supported. Today Miracle Mama also makes Boost Kookies, its first product for perimenopause. It's sold at Central Market, on Amazon and on TikTok Shop, and it launches at Whole Foods in 2027.

Whitney is a wife and mom of four girls and lives in Dallas, where she leads Miracle Mama's brand strategy, product innovation and community growth. She hosts the Miracle Mama Podcast, where she talks with thought leaders, healthcare providers and fellow moms. In 2026 she opened The Collective Clubhouse, a physical space in Dallas for women building things. She also founded Collective Thirty One, an invite-only network for female founders, and writes Notes from Whitney, a monthly newsletter on building a brand, raising capital and women's health.